Are you looking to launch a new fashion line or expand an existing one? Or are you just passionate about fashion in general? Whatever your reasons for wanting to license a fashion brand, you're in the right place! We're proud to announce that Top Rank Fashion, the #1 fashion Brand Licensing Agency online, provides a full brand strategy service to get you inspired and organized. Our specialists will provide you with personalized recommendations to elevate your brand awareness and guide the development of your fashion product.
You may not know it, but Fashion brands come in all shapes and sizes, from luxury designers to fast-fashion houses. It's an enormously versatile and ever-changing industry, which means there's a lot of opportunity for people who want to get involved. Whether you have big or small plans, we'd like to invite you to engage with us and find out how we can help your brand flourish.
Top Rank Fashion's Approach
At Top Rank Fashion, we aim to educate and inform our customers about the licensing process so that they can make the smartest decisions possible. In our opinion, many companies, especially larger ones, rush into the licensing process without fully understanding what it means. This usually results in serious complications and a complete waste of time and money. Before you begin, it's essential that you're aware of the differences between using a brand and owning a brand. Let's explore this in more detail.
1. When you use a brand, you're representing someone else's product. When you own a brand, you're representing yourself. This can be a subtle difference, but it's a big one when it comes to determining how you'll handle your brand. When you use a brand, you are essentially a brand ambassador, promoting the products of others even though you believe in what you're selling. Owning a brand makes you much more confident in your own ability to promote a product, as it means you're not just representing the interests of another.
2. When you use a brand, you're usually tied to a specific product line. This can be a major issue if you want to create your own unique products that don't match up with what the brand ambassador is selling. Owning a brand gives you the freedom to develop your own products and work with any suppliers you choose, as long as they fit within your brand identity.
3. When you use a brand, your target audience is generally pre-determined. With a brand, you know exactly who you're aiming at. This is usually a very select audience, as well, and you'll have to make sure that your products match up with the interests and lifestyle of this group. Owning a brand gives you the freedom to target any audience you choose, as long as they fit within your brand identity.
The Benefits Of A Brand
We all love a bargain, and it's not a coincidence that we're often drawn to products that are on sale. Having a brand gives you the freedom to offer steep discounts without worrying about whether or not your product will be accepted by the public. The truth is there's no limit to what you can offer, as long as your customers believe you when you say your products are on sale because they're a limited edition or a special promotion. A brand also provides you with instant credibility, as long as you're known for giving honest discounts, you'll be able to negotiate much better deals in your favor. Owning a brand means you're not at the mercy of a supplier, as they might have other customers who they're already obligated to serve first. This can be both good and bad, as you could miss out on a great deal if you order a tiny batch of a product that's already been sold. Brands also provide you with a voice, as you can take a stand for quality and stand behind your products, even if the manufacturer is trying to pass you off as the designer.
Top Rank Fashion's recommendations
Our specialists are committed to providing the best possible service to our clients, which is why we pride ourselves on doing all the legwork before we assign you a brand. When it comes to fashion, not many people are just one brand away from being bankrupt. Your products can and will be compared to other popular products in your niche, so it's essential that you ensure that what you're offering is of a high-quality. This is why it's so important to work with a brand that you can trust, as they will have access to top tier suppliers that can help you produce the best possible product. The best part is you don't have to worry about a thing, as your brand specialist will take care of it all. All you have to do is sit back and enjoy the experience. Owning a brand is a great way to feel empowered, as you get to decide how products are represented without having to worry about the mechanics of the business. If this sounds like something that interests you, get in touch and we'll be happy to talk you through the process.